Our Products

How are BlueGuard socks so durable?

BlueGuard socks are made with eight high-strength filament polymers, bound and engineered to create a lifetime guaranteed anti-abrasion yarn that can stand up to hundreds of hours of rough treatment. That’s not just marketing hype – the Blueguard fabric’s been put to the test in an independent lab to standard BS EN 13770:2002. Scientists found that the fabric can withstand up to 925,000 cycles of continuous rubbing before it breaks down and a hole appears. To put that in perspective, normal branded sports socks can take around 20,000 cycles before giving out, and even branded work socks can only manage 40,000. In other words, BlueGuard are more than 46 times more durable than a standard sport sock.

What is BS EN 13770:2002?

This is a British & International standard that measures the abrasion resistance of a fabric using the Martindale Method, also know as the Martindale rub test. The textile sample is rubbed against an abrasive surface in cycles by a Martindale machine. BlueGuard socks have been proven to achieve 925,000 cycles.

Are BlueGuard socks comfortable?

All that strength doesn’t mean you have to compromise on comfort. BlueGuard socks have a cotton-rich body, a ventilation panel, arch support, an extended heel and a full cushion on the sole, so your feet stay warm and comfortable all day long.

What BlueGuard sock styles are available?

We offer Crew socks (or True socks) and Trainer socks in both Black and Navy.

What sizes are BlueGuard socks available in?

BlueGuard socks can be found in the following sizes:
UK 4-8, EUR 37-42, US 5-9
UK 6-8½, EUR 39-42, US 7-6½
UK 9-11, EUR 43-45, US 10-12
UK 12-14, EUR 46-50, US 13-15

What is the fibre composition of BlueGuard socks:

BlueGuard Crew/True Socks: 63% Cotton, 32% Polyamide, 4% Polypropylene, 1% LYCRA® Elastane.
BlueGuard Trainer Socks: 46% Cotton, 43% Polyamide, 10% Polypropylene, 1% LYCRA® Elastane.

What are the washing/laundry/care instructions for BlueGuard socks?

Machine wash in warm water (40° Celsius; 104° Fahrenheit).

Preferably line dry. Do not tumble dry.

Do not use bleach.

Do not dry clean.

Do not iron.

Do not wash inside-out.

Wash dark colours separately.

What is BlueGuard socks lifetime guarantee?

BlueGuard socks are covered by a lifetime guarantee that protects against manufacturing defects in materials and workmanship should the socks fail due to such defects. You can learn more information here.

Orders & Payment

How do I place an order?

You can conveniently buy from our website. Simply add the products you like to the shopping cart.

You can check out using the following payment methods:

Amazon Pay


Apple Pay

Google Pay



Shop Pay


What if I want to change or cancel my order?

Please be advised that we are unable to make changes to your order. If changes are required, the order will need to be cancelled and replaced with a new order.

Because we aim to process all orders as soon as possible it may not be possible to cancel your order, if this is the case you have the option to return your order for a refund or exchange.

Is my personal information safe with you?

Absolutely. We will not sell your personal information to anyone. If you have elected to receive special offers and coupons etc. from us, we will send you those. If you have elected otherwise, we will not bother you with emails other than messages concerning your order.

I see a transaction fee on my credit card, what is this?

The BlueGuard website is run by the company David James, who are part of Drew Brady and the RUIA group. Your payment transaction will show on your statement as David James.

Shipping & Delivery

Where do you ship from?

Our fulfilment warehouse is located in Leicester UK and your order will ship from that location.

How are parcels sent?

BlueGuard offer free UK deliveries with either Royal Mail Tracked48 or EVRI UK48.

We also offer the option to upgrade your delivery to either Royal Mail Tracked24 or EVRI UK24 – PLEASE NOTE - Neither of these services has a guarantee of next-day delivery.

Royal Mail is available to all UK postcodes, EVRI is available for most UK areas.

Parcels outside the UK are posted using International Tracked postage.

Will tracking information be available?

Yes! You can track your order. Once your items have shipped, providing you have filled in your email address and mobile phone number, we will send you a confirmation email / SMS with a tracking number and link.

If I live in an EU country, will I be charged tax by customs?

All parcels being sent to EU countries will be processed using our IOSS number (Import One-Stop Shop). Therefore, the declaration of any collected tax will be made clear to Customs. This will enable a safe and quicker passage for your parcel.

PLEASE BE AWARE - The IOSS number is only valid for parcels
UNDER EUR 150.00 – If the price of your order is over EUR 150.00 you WILL be subject to border charges.

Returns and Refunds

How can I return an order?

 We offer a straightforward return policy, please see Delivery & Returns.